Multilingual roles play an important part in the global economy. Here we take a look at nine exciting areas of opportunity for those interested in a job with languages.
A Localisation role suits those who not only enjoy language work but who are keen to understand the cultural nuances of a language or dialect. The English language is the most widely spoken business language in the global economy in 2020; however, how we use it varies greatly. The Americans, Canadians, Aussies and Kiwis use it differently from the Brits, but even our small Island has regional and country differences. Localisation ensures that each local market has content which is appropriate to them. This not only includes versioning the content for language and dialect differences but also cultural signposts such as humour, national disparities and imagery. It’s all about ensuring content that might be deemed acceptable in one culture is suitable for another.
Boyce recruits Localisation roles in a range of sectors including:
– Video Gaming
– Apps, Online & E-commerce platforms
– Advertising Campaigns
– Marketing & Communications
– Broadcast & Media
– Translation & Editorial
Brands are reassuring, potent and cross social barriers and borders. Therefore, any business must understand how local market conditions interpret their brand power. For linguists, this offers great potential, as they’re already connected to where these differences lie even if it is subconscious. Which, to be honest, is where the best at branding want to be.
So, what type of roles are out there for linguists?
Creative agencies look for a narrative with their global audiences and for the brand to tell a story. Brand Storytellers set the scene and help brands across language and cultural barriers.
These jobs roles are found in Advertising, Creative and Digital agencies, and sometimes called:
To work in such a role, you need to demonstrate that you;
– Know who you’re talking to.
– Take the language content seriously; both the source and target languages matter.
– Understand cultural differences and be open and adaptable to them.
– Demonstrate through your creativity and writing that you, as the storyteller, are deeply invested.
Influencers build communities and followers on behalf of brands. They are supreme content creators and social media stars that engage audiences and incite loyalty. As a linguist, you’d need to build the community within a region or territory where you understand not only the language but also the cultural nuances and dialects. For example, are you able to understand the humour and tone of voice of the region or country you are trying to engage with?
Customer Advocacy is a form of marketing that results in your existing customers talking about your brand or service on your behalf. Research shows that people trust their family and friends’ judgement, so brands want to build that trust. Jobs in this area often focus on Account and Project Management skills. However, multilingual skills are highly beneficial as you’re often required to manage projects and marketing assets over a large geographical region.
Brands invest heavily in consumer insights. They’re keen to know what potential and existing customers think about them, their products and services as well as their competitors. They understand the power of the consumer and use the research to help make strategic decisions by understanding trends, developing new products and services and improving the customer journey. Brand Insight Agencies and Consultancies have jobs for quantitive and qualitative researchers, strategists and analysts. Languages are often a prerequisite for these roles, particularly if you need to conduct and manage international studies or work with brands, services and manufacturers outside of the UK.
We’ve been embracing AI for years.
Product development and technology have been drawing us to become more and more emotionally invested in our tech, from Tamagochis and Furbys through to Siri and Alexa.
AI helps simplify our use of technology, although much depends on what you put into it in the first place. It is still and will continue to be in the development stages. The results aren’t always a perfect match, but so many people are working hard to help it get there. We still need linguists to deal with the complexity and comprehension of all languages, including Klingon! For example, Alexa (the Echo Assistant from Amazon) already translates short sentences in English into 36 languages including Arabic, Hindi, Indonesian, Polish, Thai and many more – but just short phrases and words to date.
Some of the job options available include:
– Computational Linguists
– Account Managers and Client Services within automated language translation software firms
– UX/UI Designers with commercial fluency in English as well as their own language and, of course, HTML, CSS and Java
A Community Manager creates a social persona on behalf of a brand and actively engages with online communities to connect with existing and potential customers, helping to cement brand awareness and loyalty.
Multilingualism is a considerable asset as brands are often interested in extending their reach and developing an understanding and relationship with new customers.
A Social Media Manager is responsible for dealing with those people already communicating and engaged with the brand.
A Programme Manager is responsible for a portfolio of projects and/or programmes, usually across a broad geographical region. Speaking more than one language has obvious benefits to most commercial enterprises, but is particularly advantageous to Organisations, NFP, Charities and Governmental agencies.
In addition to having an understanding of a language, the experience of living in other countries is highly desirable. Programme Managers often have an undergraduate or Masters degrees in International Development, International Relations, Public Health, War and Conflict Studies or Women and Gender Studies. Many degree courses offer the option to combine a language as a major or minor subject.
The Programme Manager role requires exceptional organisation, communication and project management abilities. There are usually some research and lobbying skills necessary to understand the policy and to push for changes and amendments. You also need to be numerate because all programmes and projects have financial milestones.
Our consumption for digital content continues to climb, and we are now accessing all our favourite pastimes – reading, listening to music, watching films, TV and chatting to friends – via content delivery to our smartphones and devices.
Content can have extremely positive effects for brands if it is deemed as authentic and beneficial enough to share with those we trust. Branded content must be well-designed, optimised for the device, and be a genuine experience that goes beyond selling products or services. Options for linguists in this sector are attractive and varied. You will be an excellent writer in your native and second language and have a thirst for continuous learning, be creative and able to portray the topic you are writing about succinctly.
You can transfer these skills and combine them with traditional job titles such as PR, Communications, Journalist, Editor, Digital Assistant, Marketer, Blogger and Vlogger.
We have roles for linguists in Content Production within:
– Tech, Financial Services, Fintech and Corporate Communications
– Luxury Fashion Content
– Broadcast & Media Content Acquisition
– Creative Producers
– Content Writers
– Content Compliance Coordinators
– VOD Content Coordinator
– Content Marketing Executive
The International Milk Round and Graduate Schemes recruit many Analyst and Associate level roles. You generally find this type of job in Investment Banks, Asset Managers, Hedge Funds, Private Equity, Investment Managers, Management Consultancy and Accounting and Audit firms.
These job markets are truly international, and a second language helps individuals who have a desire for global mobility. Competition is fierce and the hours are long, frequently being between 9am until the early hours of the next morning. This can be arduous, but the financial rewards are often the highest within the job market place.
To work in this sector, you should have consistently high academics, have pushed to get on intern programmes offered in your sector of interest and be ready for a challenging job application process which may require you to travel internationally to attend interviews.
Team Assistants, Office Managers, Administrators, PAs, HR Assistants, Production Coordinators, and so many other derivations all offer opportunities for linguists. Options to use your language skills in this type of job function are massive. After all, international companies need multilingual assistance and coordination.
This job role can open options for you to work in so many environments. Perhaps as an EA for a Board Director, as part of a PR Marketing Project, for an International Architects, in Luxury Fashion, for a global FMCG, in a Digital Agency, a Media Coordinator, a Post Production runner, or a Broadcast Scheduler.
The quality of translations for any business transaction can have a profound effect on the outcomes. In regulated industries such as finance, legal, pharmaceuticals, broadcast, media and advertising, there is a duty of care, ensuring that words are accurate and have the intended meaning.
Within Quality Management, you can use your language skills to great effect.
– Language Quality Manager
– Quality Assurance Executive
– Compliance Viewer
– Project Manager
– Account Manager
As you can see, there’s a broad range of exciting and rewarding career opportunities for candidates with multilingual skills. However, if you’re still not sure of your next step, Boyce Recruitment can help. Why not subscribe to our job alerts and we will notify you as soon as something of interest comes up.
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